The first quarter 2004 issue of PR Watch is now online, featuring an update on mad cow disease in the United States and "Pumping Irony," an excerpt from Banana Republicans [3] that looks at Arnold Schwarzenegger's campaign for governor of California and the growing interpenetration of politics and entertainment. (Of course, if you are a paying member of the Center for Media and Democracy, you would have gotten this issue several months ago when it first came out in print. If you want to get PR Watch as soon as it is published, take a moment now to subscribe [4].