The New PR Wiki [3], a website for PR pros, is organizing a "global PR blog week," scheduled for July 12-16. Public relations pundits will use the event to discuss questions such as "Why do you blog?" and "Why is blogging important for PR?" The event will cover topics including, "PR in the Age of Participatory Journalism," "Corporate Blogging" and "Crisis Management," and will be hosted at globalprblogweek.com [4].