In response to a study finding "diminishing foreign regard for American culture and politics [3], a new organization of marketing and advertising corporations is preparing to raise an initial $1 million to combat anti-Americanism abroad." The Business for Diplomatic Action [4] nonprofit organization plans to launch a website "where corporations could exchange information to 'help them be good citizens of a country vs. bad tourists' and that would offer free classes to teach foreign children English and technology." Other plans include "an in-depth category- and brand-specific global study," and encouraging "media companies to produce shows that better represented how Americans really live... along with U.S. shows that made Americans more aware of other cultures."