Tuesday's 2-to-1 vote against a Wal-Mart [3] supercenter in Inglewood CA "has broad implications for the expansion of Wal-Mart across the country." Wal-Mart spent more than $1 million on PR [4] for the referendum, compared to the opposition's $150,000. "Money is important, but it's not everything," remarked one opposition member. Wal-Mart also funded a Los Angeles County Economic Development Corporation study [5] that, not surprisingly, found that "supercenters could save Southern California households an average of $600 a year, which would be pumped back into the community." Many aren't convinced; the co-publishers of The Black Commentator wrote: "If evil could be branded [6], its emblem would be the Wal-Mart logo." So much for Wal-Mart's efforts to portray itself as a "kinder, gentler behemoth [7]."