Not unexpectedly, months of high-profile Bush-bashing by Democratic presidential contenders haven't helped the Bush campaign. "On the Democratic side, you saw pictures of their campaigns busy with guys out in their shirt-sleeves, yelling and screaming and working hard. Our guys were Bush and Cheney going to hotel dining rooms [for fundraisers]," observed a "prominent Republican in one swing state." Eric Dezenhall [3], a Reagan administration PR person and President of Dezenhall Resources [4], a PR firm specializing in countering activist groups, is concerned about the Bush campaign's use of 9/11 imagery [5]. "There is a tissue-thin line that separates braggadocio from appropriate sentimentality," warned Dezenhall [6]. And if Bush appears to be on the wrong side of that line? "Backlash."