Ohio Secretary of State Ken Blackwell and PR giant Burson-Marsteller [3] are launching "Help Ohio Vote," a state-wide, 18-month, $15.3 million PR and advertising campaign "educating Ohio voters about new [electronic] voting machines." The massive campaign includes focus groups, media tours, ads, direct mail, and an "embedded [4]" media program. Local press noted that Blackwell's media work for the campaign may help his potential gubernatorial run in 2006 [5]. Meanwhile, e-voting machines received mixed marks on Super Tuesday. In San Diego, "touchscreens failed to boot properly [6], causing delays of up to two hours and forcing some voters to other polling places." Computer science professor Avi Rubin [7] concluded: "Some of my concerns were laid to rest and some were made worse [8]" after serving as a Baltimore County election judge.