"The Food and Drug Administration is looking to hire a PR firm to help it celebrate its 100th anniversary on June 30, 2006," O'Dwyer's PR writes. "It is looking for a campaign based on the 'Protecting and Advancing America's Health' theme. The PR firm is to use the campaign to celebrate the FDA's accomplishments and further its 'mission to promote and protect the public health for future generations.'" Before FDA knocks itself over patting itself on the back with its tax-subsidized PR campaign, let's look a little harder at its record versus its mythology. We have exposed many serious instances of FDA failing as protector of public health, including dragging its feet to ban silicone breast implants [3], caving to Monsanto by approving bovine growth hormone [4], ignoring public support for and right to the labeling of genetically engineered foods [5] and failing even at this late date to ban the feeding of slaughterhouse waste to livestock [6], allowing the spread of mad cow disease. Come to think of it, no wonder they need to hire a PR firm!