"For those in the business of masterminding public-relations stunts... Janet Jackson's big expose during CBS's airing of the Super Bowl has raised a serious issue: how to top it," reports Claire Atkinson for Advertising Age. Desiree Gruber, whose firm Full Picture handles PR for Lisa Marie Presley and Arnold Schwarzenegger, agreed that the uproar is benefiting Jackson. "Janet is a brand, just as much as Frito-Lay is... She sells and she sells directly to the public," she explained. Sometimes more directly than others.