Indonesia will hold its first-ever direct presidential elections in July 2004. Noting that Indonesia is "a thriving democracy where public opinion matters," a partner in the Jakarta-based PR firm Maverick writes in today's Jakarta Post that "the more forward-thinking" candidates "have already appointed their image gurus." Not every candidate will clean up well, though. General Wiranto [3], who is waging a well-financed and politically well-regarded campaign, stands accused of crimes against humanity by the United Nations. The charges [4] stem from Indonesian military and militia violence in East Timor in 1999, when people in that country voted for independence from Indonesia in an UN-organized referendum.