"Every holiday season, the Toy Guy, aka Christopher Byrne, appears on scores of local and national television and radio shows with his selections of the best and hottest toys," reports William Sherman. ""But what the parents and children don't know, and are not told by anchors and reporters, is that Byrne is paid hundreds of thousands of dollars annually by those toy manufacturers to hawk their products." Byrne is an employee of Litsky Public Relations, which charges $10,000 per product mention.