Detroit TV stations are refusing [3] to broadcast the Detroit Project [4]'s TV ads linking terrorism to gas-guzzing SUVs, and industry-funded think tanks like the Competitive Enterprise Institute [5] have jumped in to attack the ads [6]. Actually, the marketing link between SUVs and violence may run deeper than the Detroit Project realizes. The SUV craze got its start thanks to the first war in the Persian Gulf [7], which inspired automakers to adapt military vehicles for the consumer market [8]. As even Fortune magazine admits [9], the auto industry has been deliberately marketing rollover-prone gaz-guzzlers as vehicles of aggression [10] that appeal to consumers' "reptilian" instincts [11]. Small wonder that, according to the industry's own market research, "the SUV is the car of choice for the nation's most self-centered people; and the bigger the SUV, the more of a jerk its driver is likely to be." [12]