PR Watch editor Sheldon Rampton participated in December in the World Information Conference in Amsterdam, which explored both positive and negative aspects of new information technologies. An interviewer captured his thoughts on some things that grassroots movements can learn from the PR industry: "There is an interesting seepage that's always going on as they try to control the thinking of others but they are forced to adopt a lot of the language and the symbolism of the people they are opposing. That has always been a very interesting aspect of PR. In a real way, at the very moment that they are trying to control others they themselves are losing control."