"The White House is shifting James Wilkinson, who helped run the U.S./U.K. coalition communications office in the aftermath of the invasion of Afghanistan, to the Pentagon's U.S. Central Command to serve as spokesperson for Gen. Tommy Franks," O'Dwyer's PR Daily writes. "That move is a 'big signal' that the U.S. is 'getting serious' about Iraq, according to a report in The Washington Times. Wilkinson has just returned from a trip to Morocco, where he practiced his Arabic language skills on the streets. Defense Secretary Donald Rumsfeld used Wilkinson as his spokesperson during the presidential transition period."