"Marketing a war is serious business. And no product requires better brand names than one that squanders vast quantities of resources while intentionally killing large numbers of people," Media Beat columnist Norman Solomon writes. From 1989's Operation Just Cause to 1991's Operation Desert Storm to today's Enduring Freedom, Solomon suggests that naming military operations is nothing more than a form of "media cross-promotion" meant to sanitize war. "Looking ahead, the media spinners at the White House are undoubtedly devoting considerable energy to sifting through options for how to brand the expected U.S. assault on Iraq. Long before the war is over, we'll all know its reassuring code name. But we won't know the names of the Iraqi people who have been killed in our names," Solomon writes.