"There is nothing new about using public relations with a commercial twist in foreign policy," writes Victoria De Grazia. "The Romans demonstrated their power from Gaul to Galilee by stamping the emperor's face on their coins, and Her Majesty's government publicized the Pax Britannica by celebrating Queen Victoria's Diamond Jubilee with global distribution of figurines and cups with her image. Yet, no country has developed as close a link between statesmanship and salesmanship as the United States." De Grazia compares Bush administration's current effort "to win market shares from jihad" with previous government PR campaigns from World War I to the Cold War.