Seeking to "create a favorable image for the country," Pakistan will pay $600,000 for a year of media relations work, O'Dwyer's PR Daily reports. The recently formed Sterling International Consulting Corporation, based in Lansing, Michigan, will "root out negative stories" and provide journalists with "background, response and clarification." The PR firm is to find Pakistani-Americans willing to speak out on behalf of Pakistan. "Those 'message surrogates' will be given talking points and media training by SICC. [The] firm will stimulate a grassroots campaign via e-mails, letters-to-the editor, one-on-one communications and newsletters," O'Dwyer's writes.