A recent study by the Hill & Knowlton PR firm [3] shows that a good corporate reputation can boost sales and profitability. In November, business leaders from throughout the world will meet in Miami to "discuss how to implement corporate social responsibility strategies that contribute value to business and society." Participants will include British American Tobacco (responsible for criminal smuggling to evade taxation of its deadly products [4]), Rio Tinto (responsible for (human rights violations and environmental destruction in connection with its mining activities [5]), and Shell International (responsible for human rights violations in Nigeria including the murder of Ken Saro-Wiwa [6]).