"After more than five decades of relying on advertising for its recruitment efforts, the Marine Corps has decided to let PR pros take a shot at finding them a few good men," PR Week reports in a front page story. Longtime Marine advertising agency J. Walter Thompson recruited sister company Hill & Knowlton to join in on a bid for the five-year, $200 million contract. Having won the account in July, the campaign details are still being worked out. "Product placement, digital initiatives, and the use of former marines as third-party advocates are among those being discussed," PR Week writes.