Gary Winnick, the Global Crossing [3] founder/chairman who is trying to raise $1 billion to rescue his once-mighty [4] company from bankruptcy, has hired Rubenstein and Associates, the PR firm that specializes in "reputation management" for clients such as Rupert Murdoch, Donald Trump, Leona Helmsley, Adnan Khashoggi, Kathie Lee Gifford and the state of Israel. Rubenstein replaces Sitrick & Co., which is currently working to buff the image of the Catholic Archdiocese of Los Angeles [5] in the wake of the pedophile-priests scandal.