"The widely publicized and highly orchestrated public relations campaign adopted by the Bush administration in this 'war on terrorism' is eerily reminiscent of the propaganda war waged during World War II," says Frank Mankiewicz, vice chairman of Hill and Knowlton (the PR firm that orchestrated the campaign to win public support for the war in the Persian Gulf [3]). Mankiewicz is concerned that these "dated strategies" are "encouraging the public to adopt a World War II mindset - a precarious posture as the nature of this conflict is nothing like that of the Second World War or any other war, or even war at all."