For $15,000, Canada's "Business Television" program will produce a puff piece about a company's "philosophy and future vision," "innovative aspects" and "specific products or services, as well as successes and challenges." It will broadcast the show as news, without any information in the credits to inform viewers that money has changed hands. This is only one of the disturbing revelations in Paying for Time [3], a documentary that aired this week on Canadian public television and looks at a corrupt journalistic practice known as "pay for play."