"Energy In Depth" – A Reporters' Guide to Its Founding, Funding, and Flacks
What is Energy In Depth, really? EID describes itself as "a research, education and public outreach campaign focused on getting the facts out" about hydraulic fracturing, widely known as "fracking." It's a website created by a trade group for the gas industry -- the "Independent Petroleum Association of America" (IPAA) -- and a public relations firm.

On New Year's weekend in 2011, many Wisconsinites were focused on the Badgers' return to the Rose Bowl or whether the Green Bay Packers would beat the Detroit Lions and get another shot to win the Super Bowl, but the incoming administration of Governor
Imagine a retreat at a swank Wisconsin resort, where elected officials are wined and dined by corporate lobbyists, have their travel and accommodations paid, have activities for their families and their child-care subsidized, and are given tickets to major league ball games and elite parties by corporate lobbyists with business before the legislature.
Nine winners of the Nobel prize for peace are calling on NBC to cancel its new TV series, "Stars Earn Stripes" (S-E-S).