Robert Seviour replied on Permalink
Emotion as the basis for making decisions
However much anyone dislikes it, there will always be manipulation for the simple reason that some individuals like to have control and others prefer to be led. It was and always will be thus. Their influencing 'tool' is emotion. To use it you need only to determine what people care strongly about and make that the lever in your message. Increased awareness and education does not override the paradigms which are handed to us by family, society and the media. For an example, look at the vast differences in outlook which exist between different ethnic groups who live side by side in a given country.