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Dear Lesbian gal, I'm guessing by your redundant handle and almost complete lack of reading comprehension that you are not an English first language speaker. Let me try to help you to understand. "All lesbians" does not appear in the article. Industry consultants used scientifically-designed focus groups and found success with this approach. They would not waste their money on suppositions and stereotypes. They found enough success with this approach to spend money on this campaign -- this is not conjecture, it happened. Your own irrational behavior appears to support their findings.