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We must maintain this awareness on 'the other awareness'! It is nothing but a scam that is exploiting the personal tragedy of individuals and their families in the interest of money; it is exploiting the emotional subject that is breasts! It started out as a good campaign of awareness that has gotten out of control. There won't be a cure for my breastcancer in my lifetime - that is accessible and available to all - because there is too much money in it. The backlash will come. I have spent so much money on treatments. I have held fundraisers and put my own money to so many causes because it seemed we could buy our way to a cure. Americans think they can buy anything. There is also too much money in current chemo treatments and postoperative pharmaceuticals too, for any interest in a cure. Pink dollar suckers!