means
I think one effective strategy we should use to limit the power of the public relations industry and more generally, the powerful, is to create media that are so independent and transparent that they can not be used by PR people.
This website is a great example, another is http://coanews.org
-We need to support these organizations much more - more volunteering, and above all more donations.
-Also send out a not to friends telling them they should sign up to their email lists, or make them your/their homepage etc... these organization exist but they do not have the budget to get the word our like their corporate counterparts - this is what they need grassroots support for.