Medicines Australia (MA), the peak drug industry lobby group, has unveiled details of how much its 42 member companies (and one non-member) spent in the last half of 2007 on each one of over 14,000 events that were designed to promote their drugs to doctors.

"Hiring a block of bloggers to verbally attack a specific person or promote a specific message may be worth considering," suggests a 2006 study written for the U.S. military's Special Operations Command.

"Former vice president Al Gore (through his Alliance for Climate Protection) will launch a three-year, $300 million campaign aimed at mobilizing Americans to push for aggressive reductions in greenhouse gas emissions, a move that ranks as one of the most ambitious and costly public advocacy campaigns in U.S. history. ...