"Five years later, the United States remains at war in Iraq, but there are days when it would be hard to tell from a quick look at television news, newspapers and the Internet," observes New York Times reporter Richard Pérez-Peña. "Media attention on Iraq began to wane after the first months of fighting, but as recently as the middle of last year, it was still the most-covered topic. Since then, Iraq coverage by major American news sources has plummeted, to about one-fifth of what it was last summer, according to the Project for Excellence in Journalism."

The past week saw a dramatic escalation in violence in Iraq and rising civilian deaths, prompting analysts to warn that "Iraqis may be about to witness a new phase in the cycle of violence ... intra-Shi'ite bloodletting that could tear Iraq apart and more deeply embroil U.S. forces." But even these developments have barely cast a media ripple.

The Iraq war has also been losing ground for attention on the internet, according to a recent report which shows that "the war in Iraq continues to decline in search interest, down 120 percent over the past three and a half years," while interest turns to topics such as Paris Hilton, Ashley Alexandra Dupre, Heath Ledger and the latest YouTube video.

There's no question that New York's Indian Point nuclear power plant could use some public relations help. But Entergy, Indian Point's owner, might have chosen their new PR firm a little more carefully.

Last year, the state of New York asked the U.S. Nuclear Regulatory Commission (NRC) to deny the plant's license extension application, citing "a long and troubling history of problems." It was "the first time that a state had stepped forward to flatly oppose license renewals," according to the New York Times.

Then, in January, the NRC proposed a $650,000 fine against Indian Point, for having repeatedly missed deadlines to install a new emergency siren system. The fine is "10 times the normal size" of such sanctions, reported the Times.

To address such criticisms, Entergy has retained the Burson-Marsteller firm, funded the pro-nuclear "New York Affordable Reliable Electricity Alliance" and brought Greenpeace activist-turned-PR consultant Patrick Moore to New York. Last month, Entergy made another effort to, in their own words, "provide public assurances about the operation and protection of New York's largest nuclear power facility." They announced the formation of an "Independent Safety Evaluation" panel to investigate Indian Point.