NCI: Tobacco Advertising, Smoking in Movies Contribute to Smoking Rates
Submitted by Anne Landman on
Philip Morris and the tobacco industry in general have long insisted that ci
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Marketing
Merck Makes Science Sell
Submitted by Diane Farsetta on
An analysis of Merck internal documents concluded that the pharmaceutical company carried out a clinical study of Vioxx in 1999, "primarily to support a marketing campaign before the drug's launch." Merck stated that the study was done "to test side effects of the painkiller Vioxx," which was pulled from the market in 2004, after being linked to an increased risk of heart attacks.
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Yet Another Kind of Fake News
Submitted by Diane Farsetta on
As more newspapers and other media outlets cut staff, public relations and advertising make gains. The Minnesota-based firm ARAnet provides "free print and Web content. ... More than 65 of the nation's top 100 newspapers, including the Star Tribune, use" ARAnet content, which "carries client messages." ARAnet president Scott Severson says his firm provides "high-quality consumer content" that "just happen[s] to be underwritten by our clients." ARAnet clients pay $4,500 for content creation, tracking and reporting; media outlets use it for free.
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Philip Morris Caught in Second Concert Sponsorship in Philippines
Submitted by Anne Landman on
Last month, when pop singer Alicia Keys protested Philip Morris International's (PMI) sponsorship of her concert in Jakarta, Indonesia, PMI was forced to pull down posters and billboards that promoted the event.
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Gasoline: Like a Healthy Lifestyle
Submitted by Diane Farsetta on
BP North America recently launched "its first full-scale lifestyle effort," to promote its new gas with "Invigorate." Unlike a traditional product launch, which "simply discusses gas," BP's "Younger for Longer" campaign will compare its new gas formula to older athletes.
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Marketers Admit to Engaging in Media Pay for Play
Submitted by Diane Farsetta on
According to a survey of 252 U.S. chief marketing officers, nearly one in five "say their organizations have bought advertising in return for a news story." The survey was conducted on behalf of the public relations firm Manning, Selvage & Lee (MSL) and the trade publication PR Week (which doesn't appear to have reported on the results).
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Lilly's Art of Ignoring Drug's Diabetes Risk
Submitted by Bob Burton on
Internal documents from the global drug company No
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Having a Blast with the U.S. Army
Submitted by Diane Farsetta on
For the U.S. Army it's "an innovative way to reach a new audience" and "an opportunity to shape their tastes." The "Virtual Army Experience," a multi-million dollar videogame and traveling exhibit, has been making stops at amusement parks, air shows and county fairs over the past year and a half.
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Wake Up and Smell the Product Placement
Submitted by Diane Farsetta on
"Two cups of McDonald's iced coffee (BUY!) sit on the Fox 5 TV news desk" during Las Vegas station KVVU's morning news show, writes Abigail Goldman. It's a "punch-you-in-the-face product placement" that will last six months.
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Prescription Propaganda
Submitted by Sheldon Rampton on
"The Center for Medicine in the Public Interest, a recently created front group for pharmaceutical interests, has been churning out industry-funded propaganda that demonizes evidence-based medicine, universal health care, the government, and all critics of pharma while attempting to portray industry as a selfless provider of cures and education," write Norman Kelley and Adriane Fugh-Berman.
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