Corporate Campaigns

Posted by Anne Landman on September 30, 2010

Mixing Lasso, a Monsanto herbicideA California group that represents large produce growers, marketers and the suppliers who sell them pesticides and fertilizer, is getting $180,000 in federal funds for a PR campaign to combat critics of the pesticide industry.

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Posted by Anne Landman on September 24, 2010

NetflixNetflix kicked off the introduction of its streaming-entertainment service into Canada by closing off a street in downtown Toronto and holding a splashy media event. Excited people thronged the street, but journalists were unaware that many of the people were "extras," hired and paid by Netflix to act like excited consumers.

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Posted by Anne Landman on September 20, 2010

Bill ClintonFormer President Bill Clinton established the Clinton Global Initiative (CGI) in 2005 to implement innovative solutions to some of the world's most pressing problems, like hunger, poverty and access to health care.

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Posted by Anne Landman on September 14, 2010

fatsogiraffePhilip Morris tried to escape its tarnished reputation by re-branding itself "Altria" and the private military contractor Blackwater tried to ditch its bad image by re-naming itself "

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Posted by Anne Landman on September 10, 2010

Plain cigarette packEarlier this year, Australia became the first country to announce plans to make tobacco companies use plain, uncolored cigarette packs with few or no logos that bear only graphic health warnings.

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Posted by Anne Landman on August 18, 2010

Chicken farmDocumentary movies about the American food industry, like "Food Inc.," "Fast Food Nation", "King Corn" and "Supersize Me" for the first time gave millions of people a hard look at modern

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Posted by Anne Landman on August 16, 2010

BPlogoThe movie "Eat, Pray, Love" is the story of a woman who travels the world in search of personal fulfillment, enlightenment and love. Despite the noticeably non-materialistic theme, though, Sony Pictures and Home Shopping Network (HSN) inked a deal to use the movie as a vehicle to hype an amazing amount of female-targeted merchandise. In the run-up to the film's August 13 release, HSN staged a three-day shopping event that showcased over 400 "Eat, Pray, Love" movie-related products including kitchenware, teas, jewelry, clothing, spices, shower gel, bed sheets, furnishings and cookware. Moviegoers are invited buy Eat, Pray, Love "I deserve Something Beautiful" T-shirts for a whopping $39.90 apiece, or an "Eat, Pray, Love" Sony Pocket Edition E-Reader with case for $229.95 (in three easy payments), a gelato maker, Sony laptop computers in movie-themed colors, gourmet candies, flat-panel TVs and much more.

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Bill Moyers presents "United States of ALEC," a report on the most influential corporate-funded political force most of America has never heard of -- ALEC, the American Legislative Exchange Council.