Children

Having a Blast with the U.S. Army

America's Army video gameFor the U.S. Army it's "an innovative way to reach a new audience" and "an opportunity to shape their tastes." The "Virtual Army Experience," a multi-million dollar videogame and traveling exhibit, has been making stops at amusement parks, air shows and county fairs over the past year and a half.

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Public Criticism for Public Strategies

Human rights and labor activists protested outside the Washington DC offices of Public Strategies, Inc., claiming that the public relations firm helps the Bridgestone / Firestone Tire Company "deflect attention away from the company's long history of exploiting workers and the environment on its rubber plantation in Liberia." The protest comes shortly after the publication of a

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American Association of Public Health Physicians: "Tobacco Bill Is a Scam"

CaduceusThe American Association of Public Health Physicians (AAPHP) has published an updated analysis of H.R. 1108, the massive bill currently under consideration by Congress that would give the U.S. Food and Drug Administration authority to regulate tobacco products. AAPHP concludes, "This bill is a scam.

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Nestle and Namco Thirst for Absolution and Market Share

To promote its bottled water for children, Nestle has "signed on as a strategic partner" for the launch of "Active Life: Outdoor Challenge," a Namco video game for the Nintendo Wii that will be released in September.

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Sweeting Corn Syrup's Public Image

The Corn Refiners Association launched an 18-month, $20 to $30 million public relations and advertising campaign "to convince consumers that HFCS [high-fructose corn syrup] isn't the evil it has been made out to be." The industry group is running ads in major newspapers -- under the banner "time for a little food for thought" -- that say HFCS has the "same natural sweeteners as table sugar and honey." The campaign, which was created by the

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