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Capitalizing on Pain: The Growing Business of 9/11
Businesses are seeking to cash in on the emotion generated by the tenth anniversary of the 9-11 terrorist attacks by selling 9-11 related swag. The vintner Lieb Cellars released 9-11 commemorative bottles of wine priced at $19.11 per bottle, with "up to 10 percent" of the proceeds going to the National September 11 Memorial and Museum. Reebok is offering 9/11 commemorative sneakers and gloves, and a website called Ruby Lane is selling 9/11 commemorative cribbage boards with the words "Never Forget" emblazoned on them for $115. An assortment of 9-11 musical snow globes are for sale on EBay, including one that "features a revolving subway on the base of the globe that plays the theme of New York, New York when the globe is cranked." Consumers also need to be on the lookout for rip-offs involving the sale of 9/11 commemorative coins. A website cleverly named Govmint.com is charging a whopping $495 each for $1 Silver Eagle coins dated 2001 that it claims came from a vault that was dug up from under the rubble of the twin towers.