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Spin of the Day: March 2008March 31, 2008Glover Park Group Fights for (and Against) Climate ProtectionTopics: activism | advertising | cause-related marketing | environment | front groups | global warming | lobbying | think tanks
"Former vice president Al Gore (through his Alliance for Climate Protection) will launch a three-year, $300 million campaign aimed at mobilizing Americans to push for aggressive reductions in greenhouse gas emissions, a move that ranks as one of the most ambitious and costly public advocacy campaigns in U.S. history. ... The climate alliance's initiative, however, will not go unchallenged by climate change skeptics. Americans for Balanced Energy Choices, a nonprofit funded by the coal industry and its allies, is spending about $35 million this election to bolster support for coal-generated electricity. The Competitive Enterprise Institute, a Washington-based think tank that receives part of its funding from oil and gas companies" is attacking Gore. Meanwhile, the Glover Park Group must be laughing all the way to the bank. The public relations firm is working for Gore's Alliance for Climate Protection, and also for the Alliance of Automobile Manufacturers against automobile fuel efficiency standards. For GPG, it's all about billable hours. March 28, 2008EPA's Glacial-Speed Approach to Global WarmingTopics: corporations | environment | global warming | health | think tanks | U.S. government
Weekly Radio Spin: Register Your Front Group, PleaseTopics: children | ethics | front groups | global warming | health | lobbying | pharmaceuticals | public relations | Weekly Radio Spin
Sierra Club Bleaches Dissent on Clorox DealTopics: activism | cause-related marketing | corporations | environment | health | secrecy | third party technique
March 27, 2008Vets for Freedom Pushes School Too FarTopics: activism | children | education | front groups | Iraq | right wing
It was originally planned as "a low-key classroom discussion about patriotism and service to country" at Forest Lake High School in Minnesota. But when the Republican Party-associated pro-Iraq war group Vets for Freedom "decided to call a press conference at the school and alerted media," things got heated. "Anti-war activists, including veterans of Iraq who oppose the war" decided to organize "their own press conference and rally." The high school canceled the event, and angry conservatives began contacting the principal, "calling him a coward, a Communist or a spineless America Hater." Columnist Nick Coleman writes, "Maybe a Minnesota school was just trying to keep its students from becoming pawns in a political game. There would not have been much outrage" if, instead of being billed as the "Vets for Freedom National Heroes Tour," the event had been called the "Republican Tour to Shore Up the Pro-War Vote," he suggests. Canada's Canned Conservative CallsTopics: astroturf | democracy | media | politics | third party technique
BP Greenwashes Tar Sands ExploitationThe oil giant BP has spent hundreds of millions of dollars on PR, greenwashing its image to be perceived as better than Exxon, Shell and others. But "a recent change in corporate policy threatens that green-friendly image," reports Michael Moreci. That change is BP's full-throttle attempt to mine oil from vast areas of tar sands in the Canadian wilderness, an especially destructive way to produce fossil fuel. "Tar sands extraction isn't just another hurdle for environmentalists to combat. It merely reveals a simple truth: when it comes to 'being green,' even the most publicly boastful of the oil corporations -- such as BP -- will keep their promises only as far as their bottom line allows." March 26, 2008MoveOn Pressure Democrats on Iraq? Dream on!Topics: Iraq | left wing | politics | war/peace | Election 2008
Two leading anti-war journalists are challenging MoveOn, one "of the most prominent anti-war voices," to turn its activism against Democratic Party presidential candidates Barack Obama and Hillary Clinton. Jeremy Scahill and Naomi Klein write, "We should direct our energy where it can still have an impact: the leading Democratic contenders. ... While Clinton and Obama denounce the war with great passion, they both have detailed plans to continue it." But why would MoveOn pressure the Democrats when getting them elected is their number one priority? Blaming the Iraq war on the Republicans and avoiding criticism of Democrats has been MoveOn's strategy for years. MoveOn is now raising and spending millions of dollars to elect Barack Obama, but has made it clear it will support Clinton if she is the nominee. Furthermore, Steve Hildebrand and Paul Tewes of Hildebrand Tewes Consulting simultaneously run MoveOn's anti-war coalition, Americans Against Escalation in Iraq (AAEI), while also employed by Obama as two of his top campaign officials. Tom Matzzie, previously the top lobbyist for MoveOn and AAEI, is trying to raise hundreds of millions of dollars for the Campaign to Defend America, a new organization run by him and MoveOn's founder Wes Boyd to attack John McCain. Simply put, MoveOn refuses to pressure the Democrats because they are the Democrats. Imaging Study Leaves Tobacco Funding Out of the PictureTopics: corporations | ethics | front groups | health | journalism | public relations | science | secrecy | third party technique | tobacco
Getting Buzzed Through the Revolving DoorTopics: activism | children | corporations | ethics | third party technique | U.S. government | word-of-mouth marketing
U.S. Federal Trade Commission (FTC) chair Deborah Platt Majoras will leave her government post to work for Procter & Gamble (P&G), the largest U.S. consumer products company. Even though Majoras has excused herself from FTC matters that may impact P&G and will need to follow a year-long "cooling off" period, Multinational Monitor's Robert Weissman is concerned. "P&G is the leading company involved in 'buzz marketing,'" he writes. When Commercial Alert petitioned the FTC to investigate buzz marketing as "fundamentally fraudulent and misleading," the watchdog group cited P&G's teen buzz marketing division, "Tremor." Majoras's FTC agreed that the "assumed independence" of a buzz marketer might mislead consumers, but decided against further investigation or action. "The P&G case -- involving a quarter of a million teens who are not instructed to disclose their relationship with the company -- apparently was not noteworthy enough," Weissman concludes. An FTC ethics staffer said of Majoras's new job, "It is how things work. The nature of the business is the revolving door." Lobbying Wine in a PR Bottle?Topics: children | democracy | front groups | health | lobbying | public relations
According to the Tennessee Ethics Commission's staff, a public relations firm that set up a front group that's encouraging people to contact legislators needs to register as a lobbyist. At issue is a proposal to allow Tennesseans to order wine over the Internet. The Tennessee Wine and Spirits Wholesalers, which opposes the bill, hired the prominent Nashville firm Seigenthaler Public Relations. The firm set up a website for the group "Tennesseans Against Teen Drinking." The group describes itself as "a statewide coalition of concerned Tennesseans," but "only the liquor wholesalers have provided funding so far." The group's website allows visitors to send state legislators "prepared e-mail messages opposing Internet wine sales and the sale of wine in grocery stores," saying doing so "would promote drinking by juveniles." The PR firm's president warned that requiring lobbyist registration would "lead to the chilling of free speech." But one of the legislators who requested the Ethics Commission opinion said it differentiates between "citizen groups" and PR firms hired "to create what was really not another entity; it was just a name." The Ethics Commission delayed its vote on the matter. Congress Discovers Independent Studies Ignored in Favor of Industry FindingsTopics: children | corporations | health | science | U.S. Congress | U.S. government
Army Flacks Miss the Point on GuantanamoTopics: crisis management | human rights | international | public relations | secrecy | U.S. government | war/peace
March 25, 2008Pricing DoctorsTopics: ethics | health | marketing | pharmaceuticals
A proposal before the Massachusetts state Senate to ban drug company gifts to doctors is generating controversy. "To imply that doctors who have invested years and tens of thousands of dollars in their profession can be bought with a dinner or a package of Post-its is beneath contempt," wrote the husband of one doctor. But Dr. Daniel J. Carlat, an assistant clinical professor of psychiatry at Tufts University School of Medicine, wrote that the proposed ban "may be one of the most important pieces of healthcare legislation in years." Carlat cited former drug sales representative Sharam Ahari, who explained that "It's my job to figure out what a physician's price is. For some it's dinner at the finest restaurants, for others it's enough convincing data to let them prescribe confidently and for others it's my attention and friendship." Telling It Like It IsTopics: children | corporate social responsibility | ethics | health | international | pharmaceuticals | public relations | science | secrecy
The director of external relations for Procter & Gamble, Mark Chakravarty, recently told a UK healthcare PR conference that the drug industry is less than popular with the public. "There is a high suspicion of the pharma industry. Greed, dishonesty and fraud are some of its associations. The clinical trial press this week and an increased number of drug scandals add to this image," he said. David Lewis, the corporate affairs director of the Association of the British Pharmaceutical Industry, was less worried. "The industry is not as badly perceived as it thinks it is," he said. The same week, the CEO of the UK Medicines and Healthcare Products Regulatory Agency, Professor Kent Woods, stated that GlaxoSmithKline "could and should have reported" information that patients under 18 had a higher risk of suicidal behavior if prescribed the antidepressant Seroxat compared to a placebo. March 24, 2008Playing for the "Green" in Las VegasTopics: advertising | environment | health | public relations | tobacco
Think Tank Citations SinkTopics: Fake TV News | health | journalism | think tanks
"The 25 most media-prominent think tanks were cited 17 percent less in 2007 than they were the year before," according to an annual survey by Fairness and Accuracy in Reporting (FAIR). "The overall ideological breakdown was the same ... 47 percent of citations went to centrist think tanks, 37 percent to conservative or right-leaning think tanks, and 16 percent to progressive or left-leaning think tanks." The downward trend "is not necessarily a bad thing. ... Given that FAIR's surveys have consistently found that these supposedly detached experts actually tilt toward the center-right, fewer of them spinning and shaping news coverage may be a net plus for media transparency, if not diversity." The current issue of FAIR's magazine "Extra!" also contains the group's annual "Fear & Favor" report. Among the news outlets mentioned is Portland's KOIN-TV, which CMD documented airing a video news release. KOIN merited mention for its "weekly medical report," which is sponsored by Providence Health Systems and consistently features Providence experts and information. It's Not Your Grandfather's Oil IndustryTopics: activism | corporations | global warming | Iraq | issue management | lobbying | public relations
March 21, 2008Yes He Can... Create Front GroupsTopics: advertising | astroturf | corporations | ethics | front groups | secrecy | Election 2008
Senator Barack Obama's chief campaign strategist, David Axelrod, "moonlights" from his political PR firm AKP&D Message & Media. Working from the same office, "Axelrod operates a second business, ASK Public Strategies, that discreetly plots strategy and advertising campaigns for corporate clients," reports Howard Wolinsky. Axelrod's ASK partners are John Kupper and Eric Sedler, previously of AT&T and Edelman. Chicago Alder Brendan Reilly called ASK "the gold standard in Astroturf organizing." In 2005, as ComEd was "preparing to ask [Illinois] state regulators for higher electricity prices," ASK advised the company to form "Consumers Organized for Reliable Electricity." The front group, which described itself as "a coalition of individuals, businesses and organizations," funded ads that warned of blackouts unless rates were raised. Around the same time, ASK helped Cablevision, which owns Madison Square Garden, oppose the New York Jets's plans to build a new stadium in Manhattan. Cablevision formed the "New York Association for Better Choices," and ran anti-stadium ads in its name. ASK's other work includes helping AT&T defeat municipal broadband referenda. What About McCain's Pastor Problem?Topics: gay/lesbian | human rights | politics | race/ethnic issues | religion | Election 2008
Weekly Radio Spin: The "PhRMAtion" of Congressional SupportTopics: advertising | children | corporations | crisis management | democracy | health | human rights | international | internet | journalism | marketing | media | pharmaceuticals | politics | public relations | U.S. Congress | U.S. government | video news releases | Weekly Radio Spin
March 20, 2008This Is Your Brain on LogosTopics: corporations | marketing | science
MultiVu Goes MultiCulturalTopics: Fake TV News | internet | race/ethnic issues | video news releases
The PR firm MultiVu has a new "social media news release targeting the U.S. Hispanic audience," reports PR Week. Its "Interactivo Multimedia News Release" (IMNR) distributes fake news "broadcast content, photos, and text to Hispanic social networks and news sites. Video content will also be distributed to video-sharing sites such as MiGente and HispaVista. And IMNR content will appear in Spanish on the Reuters billboard in Manhattan's Times Square." MultiVu parent company PR Newswire purchased Hispanic PR Wire in January. MultiVu's new division, "MultiVu Latino," is headed by Hispanic PR Wire co-founder Manny Ruiz. March 19, 2008U.S. News Media in Quite a StateTopics: international | internet | journalism | media | war/peace
"The state of the American news media in 2008 is more troubled than a year ago," opens the latest "State of the News Media" report from the Project for Excellence in Journalism. Among the major findings is that the Internet is not yet the democratizing media force many hoped for. "Even with so many new sources, more people now consume what old media newsrooms produce, particularly from print, than before," the report states. A detailed analysis of the news stories covered in 2007 found that "the media and the public often disagreed about which stories were important," and that U.S. media mostly ignored the rest of the world. Even though 2007 "was the deadliest for American forces in Afghanistan since that war began," less than one percent of international news dealt with that country. And journalists are more pessimistic, especially about "cutbacks in the newsroom" and the "broken economic model" for many news operations. More Spin for the SpanTopics: children | education | issue management | media | public relations
After the tragic collapse of the I-35W Mississippi River bridge in Minneapolis last August, the state wants to "restore the image of the beleaguered Minnesota Department of Transportation." So Minnesota is paying the public relations firm Himle Horner at least $550,000. The firm's work includes a "proactive, on-the-ground" initiative with "information kiosks, attempts to shape media coverage and weekly 'sidewalk superintendent tours' of the construction work." It also plans "to use a webcam to beam a half-hour live educational show from the bridge site to all Minnesota school-age children." The PR campaign was a major part of the bridge reconstruction contract. The U.S. Department of Transportation said the contract "emphasized public relations and aesthetics more heavily" than similar projects in the state. Some are questioning the need for the PR. "Who's against building a new 35W bridge?" asked the legislative director of the advocacy group Minnesota Transportation Alliance. "It ain't the spin, it's the span," quipped one columnist. Robin Raskin Puts Fake News in PerspectiveTopics: children | corporations | Fake TV News | marketing | media | third party technique | video news releases
How to Swift Boat Barack Obama?Topics: internet | politics | race/ethnic issues | rhetoric | Election 2008
Republican strategists are salivating over the "inflammatory sermons by Obama's pastor" Jeremiah Wright. They believe that Wright's sermons "offer the party a pathway to victory if Obama emerges as the Democratic nominee. Not only will the video clips enable some elements of the party to define him as unpatriotic, they will also serve as a powerful motivating force for the conservative base." Notwithstanding Obama's highly praised speech on race yesterday, the videos of Wright's sermons have "convinced some that, after months of praying for Hillary Clinton and the automatic enmity which she arouses, that they may actually have easier prey." According to Micah Sifry, "Obama's speech is a great test of the following question: Are we still living in the age of sound-bite politics, where the sharp attack line, even taken out of context, can become the 'truth' of an event or a person thanks to the amplifying and distorting effects of broadcast media? Or are we entering the age of sound-blast politics, where a 37-minute speech can actually be watched, read, and digested by millions of people (a million views already on YouTube!) using the abundant spaces of the internet -- and the themes and meanings they encounter and absorb will be not about the 'politics' of a speech, but its actual content? In other words, are we entering an age when politicians can be judged not by the color of their skin, but by the content of their character?" Big Pharma's Health Care Reform PlaybookTopics: health | lobbying | pharmaceuticals | politics | Election 2008
March 18, 2008Great Wall of Silence About Tibetan ProtestsTopics: activism | human rights | international | internet | journalism | propaganda | secrecy | U.S. government
New Participatory Project: Help Us Tidy Up the TobaccoWiki "People" DatabaseTopics: citizen journalism | tobacco
March 16, 2008Teaching College Kids to LieTopics: corporations | education | ethics | front groups | guerrilla marketing
Additional details have surfaced about the story we mentioned last month regarding a corporate-sponsored hoax at Hunter College. The college receives donations from the Coach Corporation, a manufacturer of handbags, shoes and other women's accessories. In particular, Coach funded a "guerrilla marketing" class that "educated" students about the dangers of knockoff products by creating a fictional student named "Heidi Cee" who claimed that she had been conned by a counterfeit Coach handbag. "The professor who taught it says that he was pressured to do so even though he has no expertise in advertising or public relations (he teaches computer graphics) and had ethical qualms about the course," reports Scott Jaschik. "Further, the professor -- and other professors who have investigated the circumstances of the course -- maintain that the professor was required to teach only one side of the issue, had to accept industry officials watching him teach, and had little clout to fight back since he didn't (and still doesn't) have tenure." According to Hunter professor Stuart Ewen, the lessons in deception were designed by Paul Werth Associates, an Ohio-based PR firm working for the International Anti-Counterfeiting Coalition, a Coach-funded organization. Global Warming Hurts Our FeelingsTopics: agriculture | corporations | education | global warming | science
"A pair of agriculture groups has temporarily suspended about $1.5 million in grants to the University of Minnesota to protest a controversial study by U scientists earlier this month about biofuels and global warming," reports Tom Meersman. The Minnesota Soybean Growers Association and the Minnesota Soybean Research and Promotion Council, which funds university research into soybean use, cut off the funds after university scientist David Tilman published a study that found that dedicating huge amounts of land to grow corn, soybeans, sugarcane and other food crops for fuel could drastically change the landscape and worsen global warming. "The university hurt the farmers' feelings, OK? That's probably the best way to say it," said Jim Palmer, executive director of the two soybean groups. Adios, Online PrivacyTopics: human rights | internet | secrecy | terrorism | U.S. government
March 14, 2008Despite Congressional Direction and Funding, EPA Libraries Remain ClosedTopics: environment | politics | science | secrecy | U.S. Congress | U.S. government
Weekly Radio Spin: The Plane Truth, GovernorTopics: cause-related marketing | corporations | environment | front groups | human rights | international | lobbying | public relations | Weekly Radio Spin
Anti-Abortionists Hijack "Horton"Topics: activism | arts/culture | children | human rights | media | propaganda | women
When some people in the audience at the premiere of the new Dr. Suess movie "Horton Hears a Who" started yelling "A person's a person no matter how small," others thought they were just over-enthusiastic Dr. Suess fans. Instead, it turned out that a pack of anti-abortion activists had hijacked the elephant star's famous line to promote their view that abortion should be banned. After their shouting stint, they handed out fliers designed to look like movie tickets. Audrey Geisel, widow of Theodore Geisel (Dr. Seuss) and her attorney, Karl ZoBell, who has long represented the legal interests of Dr. Seuss, were also attending the premiere. ZoBell, who has never hesitated to send cease-and-desist letters to people expropriating Dr. Suess's material for their own use, said he wished the protesters would use original material. The Geisels have long opposed any political use of Dr. Suess's intellectual property. But the anti-abortionists are persisting. A Colorado group gathering signatures for a ballot initiative that would legally define fertilized human embryos as people plans to show up at Denver theaters when the movie opens and use the event to collect signatures for their measure. March 13, 2008No-Bid PR Contract Bugs California OfficialsTopics: activism | advertising | democracy | environment | health | public relations | science
Mainstream Media, MoveOn, Ignored Iraq Veterans' 'Winter Soldier' InvestigationTopics: activism | citizen journalism | internet | Iraq | journalism | war/peace
Kelly Dougherty, the former sergeant who is the executive director of Iraq Veterans Against the War (IVAW), announced on March 13th the start of the group's three-day Winter Soldier: Iraq and Afghanistan investigation into the United States' conduct of its wars, featuring testimony of scores of anti-war veterans. Dougherty promised that "No longer will public debate on the Global War on Terror be framed solely by politicians and pundits. IVAW will use the ongoing Winter Soldier project to ... broaden and strengthen our strategy to end the Iraq occupation." The Winter Soldiers at IVAW held a press conference at the National Press Club in Washington to kickoff their hearings, and luckily were not relying on the mainstream media who attended the news conference but then almost entirely ignored the three days of testimony. "Every minute of testimony will be broadcast live and will be available to watch in an online on-demand library." The pro-war lobby, including Eagles Up, the Gathering of Eagles, Move America Forward, Free Republic and commentator Michelle Malkin condemned and protested the event. With the exception of Dennis Kucinich, politicians did not attend, and the major Democratic Party-aligned peace groups with multi-million dollar budgets, such as MoveOn and Americans Against Escalation in Iraq also completely ignored the riveting Winter Soldier testimony and failed to publicize it to the millions of people on their email lists. |