Spin of the Day: October 10, 2008

October 10, 2008

Weekly Radio Spin: Rebranding Occupation, from Iraq to Palestine

Listen to this week's edition of the "Weekly Radio Spin," the Center for Media and Democracy's audio report on the stories behind the news. This week, we look at the pressure on the Pentagon pundits, how AIG learned an important PR lesson, and Israel's new brand. In "Six Degrees of Spin and Fakin'," what do ROTC recruiters, the Nigerian military and the war on drugs have in common? The Weekly Radio Spin is freely available for personal and broadcast use. Podcasters can subscribe to the XML feed on www.prwatch.org/audio or via iTunes. If you air the Weekly Radio Spin on your radio station, please email us at editor@prwatch.org to let us know. Thanks!


PR Consultant Gave Palin a Boost into the National Spotlight

Alaska Governor Sarah Palin's meteoric rise to prominence on the national political scene after only 21 months in office came about with the help of a media relations and marketing consulting firm hired to draw national attention to the state's proposed natural gas pipeline project. Alaska's Department of Natural Resources paid public relations expert Marcia Brier of Needham, Massachusetts $31,000 to pitch stories to the national media that promoted Palin as the driving force behind the pipeline and getting the state legislature to go along with it. Brier sent press releases to national media outlets portraying Palin as an "upstart governor" and crusader against Big Oil, the same story line Palin now uses in her campaign with John McCain. Some state legislators take exception to the portayal of Palin as the sole force behind the pipeline, when many other people worked on the project. Once the PR campaign began, Palin was away from the Legislature so much that lawmakers started sporting red and white "Where's Sarah?" buttons. Among Brier's past clients is a 23 year-old Saudi prince, Bader al-Saud, whom she helped to get a plea deal in a vehicular homicide case after he was arrested for drinking and driving in Martha's Vineyard in 2005.