Cigarette ads and smoking in the movies influence kids to smokePhilip Morris and the tobacco industry in general have long insisted that cigarette advertising has no influence whatsoever in getting people to start smoking, claiming it only influences existing adult smokers to change brands. But this week the National Cancer Institute published an extensive, 684-page monograph that evaluates current evidence regarding the power of the media to both encourage and discourage tobacco use. NCI found that "The total weight of evidence -- from multiple studies, conducted by investigators from different disciplines, and using data from many countries -- demonstrates a causal relationship between tobacco advertising and promotion and increased tobacco use." NCI further concluded that smoking in the movies causes more children to start smoking, saying "the depiction of cigarette smoking in movies is pervasive" and "the total weight of evidence ... indicates a causal relationship between exposure to depictions of smoking in movies and youth initiation."

Wounded Iraqi child (U.S. Army picture)The U.S. military is in the process of hiring a public relations firm to help it carry out "information operations" in Iraq, "to counter insurgent misinformation tactics." An Army public affairs officer said the goal of the work is to communicate "with people in Iraq in as many ways [as] possible what we're trying to do to help them, and what we're trying to do to prevent people from using these ruthless roadside bombs that blow up people in streets, in schools, and mosques." The one-year contract may be extended for up to three years and cost up to $300 million. "Public affairs executives speaking on background said the contract has elicited a lot of attention from Washington agencies because of its potential size," reports PR Week, "but that firms with previous experience working in dangerous, high-security environments in Iraq -- such as Lincoln Group, The Rendon Group and MPRI -- would have an inside track on winning the bid."

Coca-Cola wants you to think of it as green. That's why its public relations firm, Manning, Selvage & Lee, promoted the premiere of the soft drink company's film "Environmental Champions" at the Beijing Olympics complex. The film profiles the "environmental achievements" of seven participants in the Olympic Torch Relay, including "the first American male to ski to the South Pole." Coke "plans to leverage the ... film beyond the Olympics by making it available to field communications teams throughout the world." Coke also "presented each Olympian [with] a Coca-Cola t-shirt made with blended cotton and PET [an easily-recycled material] plastic bottles," and each Paralympian with "visors made with recycled PET." Manning, Selvage & Lee's other "ECO Network" clients include such green companies as General Motors, Chevron and Marathon Pipeline.