Spin of the Day: August 14, 2008

August 14, 2008

Fridays with Tory

Canada's Tory government is taking heat for using Friday afternoons to release negative news to the public. "The Tories took office promising clean, open governance and vowing not to practice the same old politics as previous government," reports the Canadian Press. "But they've stuck to one tried and true tactic -- releasing negative news when it will get the least media attention." Recent examples include a Foreign Affairs report on the misplacement of government documents and a major climate change report that questioned Conservative claims about greenhouse gas reductions. Public relations professional have long understood that releasing unwanted news late on Friday helps minimize bad press, although some are saying that the internet and the rise of a 24/7 news cycle has made this tactic less effective.


Another Ghost-Written Op/ed Traced to LMG

If there's a questionable opinion column promoting a corporate viewpoint, chances are the secretive Washington DC public affairs firm LMG -- also known as LawMedia Group -- is involved. As the Center for Media and Democracy reported previously, LMG helped place a column attributed to the president of the Southern Christian Leadership Conference, which he didn't write and which criticized some SCLC donors. Now, it appears LMG is behind another column. The author supposedly was Mel King, a community organizer and network neutrality advocate. However, his column questions the need for net neutrality provisions. King admitted that LMG was involved and refused to say whether "he was paid for the use of his name," reports Declan McCullagh. LMG's clients include Comcast, which opposes net neutrality, and Microsoft, which hired LMG in an attempt to block a Google-Yahoo advertising deal. Another strange aspect of King's anti-net neutrality column is that "portions are identical to a Rainbow Push coalition statement attributed to the Rev. Jesse Jackson and dated three months before." A source told McCullagh that "LMG has a relationship with Jackson that includes ghost-written articles on behalf of corporate clients."