Whitman with Rudy GiulianiAt the Nuclear Energy Institute's (NEI's) recent conference, Penn, Schoen & Berland pollster Craig T. Smith said the industry would soon be emphasizing the employment opportunities created by building new nuclear power plants. On June 17, the NEI front group "Clean and Safe Energy Coalition" (CASEnergy) released a white paper titled "Job Creation in the Nuclear Renaissance." CASEnergy co-chair Christine Todd Whitman said, "There's a reason why nuclear plant neighbors are so in favor of nuclear plants, and that's because they're economic generators for their communities." The white paper gives figures of "610,000 high-paying jobs," if "the U.S. builds 33 to 41 new nuclear power plants." But NEI estimates (pdf) that -- under favorable conditions -- four to eight new nuclear plants may come online by 2016. A 2004 study (pdf) by the Union of Concerned Scientists estimated that deriving 20 percent of U.S. electricity from renewable sources by 2020 would create 355,000 "high-paying jobs."

California is a hotbed for political messaging, as same-sex couples get married and conservative groups try to stop them with a November ballot initiative. Equality for All, a coalition supporting same-sex marriage, has hired Ogilvy PR Worldwide, the Democrat-leaning firm Dewey Square Group and the polling firm Lake Research Partners. Dewey Square's Steve Smith is the coalition's lead campaign consultant, while Ogilvy's Maggie Linden, a ballot initiative veteran and former political aide, is heading media outreach. On the other side, ProtectMarriage.com has hired Schubert Flint Public Affairs. The firm's Jeff Flint is leading the effort in support of the ballot initiative, called the California Marriage Protection Act. Flint used to work at Russo Marsh & Rogers, the Republican-leaning political firm which counts the pro-war group Move America Forward among its clients. Other firms are focusing on the burgeoning same-sex marriage industry, with Manning, Selvage & Lee promoting Chemistry.com to Californians and Laramore Communications promoting marriage and honeymoon packages in "gay-friendly" Sonoma County.