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Spin of the Day: June 04, 2008June 4, 2008Product Placement in the CityTopics: advertising | arts/culture | corporate campaigns | marketing | media | women | word-of-mouth marketing
If producers anticipated that the new movie "Sex and the City" might be a marketing bonanza, it did not disappoint. Vanity Fair magazine sent two reporters to view the movie and count the number of promotional products that appeared on-screen, including any blatantly-mentioned brand names. The movie mentioned no fewer than 26 different clothing and accessory designers, eight stores and services, seven gadgets (including Carrie's Apple computer, an iPhone and a Blackberry), seven publications, seven drinks and snacks, five pharmacy products (like shampoo and moisturizer) and eight places or conveyances (like American Airlines, Mercedes-Benz and the Four Seasons Hotel). The movie in fact proved to be such a prominent vehicle for advertising that a New Line Cinema executive dubbed it the "Super Bowl for women." The Voice of American ExceptionalismTopics: democracy | international | media | propaganda | U.S. government
Iran Claims Fly While Media BombsTopics: international | Iran | journalism | politics | Election 2008
"As they duel over how best to deal with Tehran," Senators John McCain and Barack Obama "are exaggerating what's known about Iran's nuclear program," reports Jonathan Landay. "The U.S. intelligence community ... thinks that Iran halted an effort to build a nuclear warhead in mid-2003, and the U.N. International Atomic Energy Agency ... has found no evidence to date of an active Iran nuclear-weapons project." But, in a recent Fox News interview, Obama said, "Iran is stronger now than when George Bush took office," and "they have been developing nuclear weapons." During a speech to the American Israel Public Affairs Committee, McCain said, "Tehran's pursuit of nuclear weapons poses an unacceptable risk." Most media have been "failing ... miserably" at calling out the presidential candidates' unsupported Iran claims, notes Columbia Journalism Review. "We launched one Middle East war this decade in part because politicians made claims about an adversary's weapons capabilities that turned out to be wildly inflated -- and the press, for the most part, went along. ... The press has some pretty powerful evidence with which to challenge the candidates on the question of Iran's nuclear program -- the nation needs journalists to do just that." Campaign for Tobacco-Free Kids Tries to Explain "Menthol Loophole" in FDA BillTopics: corporations | ethics | health | human rights | lobbying | marketing | race/ethnic issues | tobacco | U.S. Congress | U.S. government
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