MoveOn and Fenton PR Launch Liberal Advertising Consortium

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AdAge reports that Fenton Communications and its client MoveOn.org have announced a politically liberal advertising consortium using corporate advertising executives and firms to "help change the playing field this year. ... At the moment it will go after presumptive Republican nominee Senator John McCain. ... [David Fenton] said the team would work for a variety of causes, not just MoveOn.org. Fenton also handles public relations for Global Green; Friends of the Earth; Bono's One Campaign; Refugees International; and Human Rights Watch, among others. 'Right now, the idea is to help win the election and talk about issues on [sic] global warming and women's rights,' he said." MoveOn's political strategist Tom Matzzie and its founder Wes Boyd also founded Campaign to Defend America, currently running advocacy TV ads against John McCain.