Spin of the Day: May 01, 2008

May 1, 2008

Brits on the Lookout for Greenwashing

The ad that got Shell in troubleThe ad that got Shell in troubleBritish consumers are mad, and they aren't going to take it anymore. In its annual report, the advertising watchdog organization Advertising Standards Agency (ASA) recorded more than four times as many complaints against corporations for greenwashing in 2007 as in the previous year. "The ASA has already censured several high-profile companies including Suzuki, Shell, Ryanair and Toyota for the practice of 'greenwash' -- where companies are found to have misled consumers on their environmental practices as a business or of the particular benefits of a product or service." The Shell ad that caused concern featured a graphic of a refinery that spewed flowers from its smokestacks. The communications firm Futerra also released a report, using in part the ASA findings, that found that the auto and energy industries were those most likely to receive complaints. The Futerra agency also published a greenwash guide, with tips on how to spot the tactic in action. The list includes fluffy language, a green product vs. a dirty company, suggestive pictures, and what they call "best in a bad class" as warning signs.


Lobbying: A Recession-Proof Industry

From the Center for Responsive PoliticsFrom the Center for Responsive PoliticsWhile the U.S. economy has been slowing, lobbyists have been making more than ever. According to the Center for Responsive Politics, "businesses, labor unions, governments and other interests spent a record $2.79 billion to lobby Washington in 2007, up 7.7 percent or $200 million in spending the year before." The automotive industry spent a new high of $70.3 million lobbying Congress in 2007; a 19.6% increase over 2006. The change was due in large part to efforts to oppose the enactment of higher fuel efficiency standards. General Motors was responsible for over $14 million in lobbying expenditures, while Ford spent $7.2 million, followed by Toyota with $5.9 million. But the auto industry was not the biggest spender. Trade groups like AARP and the Pharmaceutical Research and Manufacturers of America, or PhRMA, topped it. And GM came in fifth in spending by corporations, trailing General Electric, ExxonMobil, AT&T and Amgen. Center for Responsive Politics executive director Sheila Krumholz said, "At a time when our economy is contracting, Washington's lobbying industry has been expanding. Lobbying seems to be a recession-proof industry. In some respects, interests seek even more from our government when the economy slows."


NPR Acknowledges Pentagon Propaganda Controversy

One of the over 75 pundits revealed by the New York Times as being part of the Pentagon military analyst program was Robert H. Scales Jr. In 2003, Scales founded a defense consulting firm, Colgen, which lists both National Public Radio (NPR) and and Fox News as clients. NPR's Ombudsman, Alicia C. Shepard, wrote on her blog that since February 2003 Scales "has been on NPR 67 times, most often (28 appearances) on All Things Considered (ATC). The latest was March 28, when he gave ATC listeners an assessment of the fifth anniversary of the war. ... Only once in December 2006 was Scales' relationship to Colgen mentioned." While 40 NPR listeners protested against any further use of Scales, Shepard disagreed. "Rather than toss Scales off the air and lose his practical and scholarly knowledge of the Army, in the future NPR should always be transparent and identify him as a defense consultant with Colgen," she wrote. NPR also developed new guidelines for "vetting guests" which state, "Ask the guest if he/she has any conflicts of interest." Meanwhile, Editor & Publisher notes "the news chiefs and on-air hosts at CNN, FOX, ABC, NBC, and CBS, have had little reaction," apparently hoping it all blows over.