"Being socially and environmentally responsible should be an issue for leading PR companies," said Greenpeace activist Mariana Paoli. The group's new report, "Burning up Borneo," links deforestation and loss of orangutan habitat in Indonesia with Unilever suppliers producing palm oil for Dove brand soap. After demonstrating outside of Unilever's UK headquarters, Greenpeace activists moved on to three of the Dove brand's PR firms: Lexis PR, JCPR and Ogilvy. The activists, including some dressed as orangutans, delivered copies of the report and asked the PR firms "to put pressure on Unilever to change its practices." Paoli remarked, "I was a little surprised at how defensive the agencies were, although they probably are not used to having orang-utans arriving in their offices." A Unilever spokesperson said the company's "two key messages" in response to the protest are its commitment "to finding a solution for the palm oil problem," and its "sympathy to Greenpeace's cause."

"Suppose, for example, that you own a company that sells bottled water," which is "shipped, in its little plastic bottles, ten thousand miles from the bottling plant to the consumer," writes Steve Burns. "Could you possibly 'brand' such a product as eco-friendly?" If the company is FIJI Water, you'll try. FIJI's new ad campaign, "every drop is green," calls the bottled water "carbon-negative," because of the carbon credits the company buys. To dismiss concerns about the sustainability of shipping bottled water around the world as the "food miles 'myth'," FIJI uses a study co-written by a New Zealand agribusiness representative. But, as Burns points out, "what choice do they have? If your entire brand identity is built around 'water from Fiji,' then the water has to come from Fiji, no matter the cost to the planet."

Five days after its military analyst program was exposed by the New York Times, the Pentagon announced that "briefings and all other interactions with the military analysts had been suspended indefinitely pending an internal review." Pentagon spokesperson Robert Hastings "could not say ... how long this review might take. 'We'll take the time to do it right,'" he told Stars and Stripes. Hastings, who just became the principal deputy assistant secretary of Defense for public affairs last month, also said "he is unaware of the Defense Department's past activities with retired military analysts." The Pentagon's promise to investigate, without clarifying its standards or timeline, is great crisis management. Pentagon spokesman Bryan Whitman later told Reuters the suspension is "temporary" and "he does not think the program violated any laws."

How does a mother explain to her children why she's having a breast augmentation, a tummy tuck or a nose job? Help is on the way -- a new book for kids about plastic surgery, My Beautiful Mommy. The story features a handsome, musclebound, superhero-type male doctor and a Mommy who says that as she got older, she couldn't fit into her clothes any more. Mom explains to her child that the doctor is going to help her fix all that. Mom comes home after surgery looking slightly bruised and bandaged, but with fuller, higher breasts. The text of the book doesn't mention breasts, though; only Mom's "tummy." Michael Salzhauer, the plastic surgeon who wrote the book, said, "The tummy lends itself to an easy explanation to the children: extra skin and can't fit into your clothes. The breasts might be a stretch for a six-year-old."

David Lewis, a University of Georgia professor and former Environmental Protection Agency scientist, is suing officials at his university for publishing allegedly fraudulent research funded by the federal government. In court documents, Lewis claims that university researchers, who were paid more than $1.5 million in federal grants, intentionally distorted toxic substance amounts in the sludge from wastewater treatment plants in Augusta, Georgia, by collecting samples only during droughts, when levels would be "misleadingly low." Last month U.S. District Court judge Anthony Alaimo ruled that sludge treated in Augusta's facilities had metals concentrations thousands of times over allowed toxicity levels, noting that the University of Georgia's report on those facilities was "faulty and incomplete." Lewis has investigated the harmful side effects linked with the sludge since 1998 and argued in 2005 that his research led to his firing from the EPA. (We examined the sludge issue in our 1995 book, Toxic Sludge Is Good For You.)

Amy Bennett Williams, following up on her previous article reports, "As the Coalition of Immokalee Workers prepares to deliver more than 60,000 petitions to Burger King headquarters in Miami today, the daughter of Burger King's vice-president Stephen Grover confirmed her father is responsible for online postings vilifying the coalition. The Immokalee-based group is asking Burger King to improve tomato harvesters' working conditions and pay a penny more a pound for tomatoes, which could add about $20 to a daily wage of $50, workers say. ... [O]ften during the past year, when articles or videos about the coalition were posted on YouTube and various Internet news sites, someone using the online names activist2008 or surfxaholic36 would attach comments coalition member Greg Asbed has called 'libelous.' ... [E]arlier this year the alliance had been infiltrated by Cara Schaffer, who said she was a student at Broward Community College interested in organizing campus events in support of farmworkers. In reality, Schaffer owns Diplomatic Tactical Services, a Hollywood, Fla.-based security and investigative firm that advertises its ability to place operatives in the ranks of target groups."