Spin of the Day: April 11, 2008

April 11, 2008

Weekly Radio Spin: Penn the Tail on the Donkey

Listen to this week's edition of the "Weekly Radio Spin," the Center for Media and Democracy's audio report on the stories behind the news. This week, we look at what Hillary Clinton's presidential campaign and Chile's Patagonia region have in common, and how Unilever is adjusting its cause-related marketing. In "Six Degrees of Spin and Fakin'," we remember one of Burson-Marsteller's old front groups. The Weekly Radio Spin is freely available for personal and broadcast use. Podcasters can subscribe to the XML feed on www.prwatch.org/audio or via iTunes. If you air the Weekly Radio Spin on your radio station, please email us at editor@prwatch.org to let us know. Thanks!


Spinners Queue Up to Help China

Free Tibet protest in LondonFree Tibet Protest in LondonThe Free Tibet Campaign in the UK has warned that "any PR agency that is trying to assist China in its twisted distortion of the truth would be potentially exposing itself to protests outside its offices." Despite this, PR Week reports that Ogilvy, Burson-Marsteller and Ketchum have "all refused to rule out working for the under-fire regime." Ketchum deputy CEO, Avril Lee stated that "we'd need to consider the brief carefully and speak to our team before making a decision." Last week, the Financial Times reported that the Chinese government was seeking to recruit a public relations firm to advise the government "on strategies to repair its image before the Beijing Olympics."