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Spin of the Day: April 02, 2008April 2, 2008When "Civil Rights" Means Ending Affirmative ActionTopics: activism | ethics | human rights | politics | race/ethnic issues | right wing | social justice | women | Election 2008
Bloggers Can Be Hard on GreenwashersTopics: cause-related marketing | corporate campaigns | corporate social responsibility | corporations | environment | internet | marketing | media
The latest green marketing study from Nielsen Online "calls greenwashing a 'failed corporate strategy' and urges brands to aim for transparency and consistency instead. 'Bloggers are quick to condemn greenwashing when they suspect companies misrepresent their environmental impact with aggressive PR campaigns -- as spurious attempts to be green,' according to Sustainability Through the Eyes and Megaphones of the Blogosphere. ... Jessica Hogue, research director at Nielsen Online and author of the report, called bloggers a highly skeptical consumer group." Featured Participatory Project: Help Find the Superdelegates Whose Endorsement is "Wobbling"Topics: citizen journalism | democracy | politics | superdelegates | Election 2008
The Superdelegate Transparency Project on Congresspedia is picking up steam as it looks more and more likely that the superdelegates will decide the Democratic presidential nominee. Our citizen journalist-generated list of superdelegates is being covered by everyone from the New York Times to CNN (video link). But as the pressure on them picks up, many superdelegates are switching sides or hedging their bets. We need your help to figure out who these "wobbling" superdelegates are. The staff editors at Congresspedia have created full instructions so that finding these wobblers can take as little as five minutes - no experience is necessary. Come join your fellow citizens in this vital piece of research. Medialink's 'Fake News' Financial WoesTopics: Fake TV News | international | marketing | media | public relations | secrecy | U.S. government | video news releases
The giant of the fake news business, Medialink Worldwide, has fallen out of favor with investors. In the last year the company's share price has plummeted from $5.81 to its current level around the $1.70 mark. In its latest annual report, the company glumly states that sales in 2007 in the U.S. from its "media communications services" -- which includes the production of video news releases (VNRs) and audio news releases (ANRs) -- dropped by 4.8% compared to 2006. The only upside was that revenue from fake news grew by 28% from its United Kingdom office. Despite this, the company recorded a net loss of just over $4.6 million on revenues of $33.4 million. Medialink notes that while Federal Communications Commission action enforcing on-air disclosure of the sponsors of VNRs and ANRs would not preclude their use, it "could have the effect of reducing the number of broadcasters that air our clients' material." The FCC acted in response to CMD's Stop Fake News campaign. |
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The Politics and PR of Cervical CancerA four-article series by CMD's Associate Director, Judith Siers-Poisson. Upcoming events |