Lobbying Wine in a PR Bottle?

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According to the Tennessee Ethics Commission's staff, a public relations firm that set up a front group that's encouraging people to contact legislators needs to register as a lobbyist. At issue is a proposal to allow Tennesseans to order wine over the Internet. The Tennessee Wine and Spirits Wholesalers, which opposes the bill, hired the prominent Nashville firm Seigenthaler Public Relations. The firm set up a website for the group "Tennesseans Against Teen Drinking." The group describes itself as "a statewide coalition of concerned Tennesseans," but "only the liquor wholesalers have provided funding so far." The group's website allows visitors to send state legislators "prepared e-mail messages opposing Internet wine sales and the sale of wine in grocery stores," saying doing so "would promote drinking by juveniles." The PR firm's president warned that requiring lobbyist registration would "lead to the chilling of free speech." But one of the legislators who requested the Ethics Commission opinion said it differentiates between "citizen groups" and PR firms hired "to create what was really not another entity; it was just a name." The Ethics Commission delayed its vote on the matter.