Spin of the Day: March 16, 2008

March 16, 2008

Teaching College Kids to Lie

Additional details have surfaced about the story we mentioned last month regarding a corporate-sponsored hoax at Hunter College. The college receives donations from the Coach Corporation, a manufacturer of handbags, shoes and other women's accessories. In particular, Coach funded a "guerrilla marketing" class that "educated" students about the dangers of knockoff products by creating a fictional student named "Heidi Cee" who claimed that she had been conned by a counterfeit Coach handbag. "The professor who taught it says that he was pressured to do so even though he has no expertise in advertising or public relations (he teaches computer graphics) and had ethical qualms about the course," reports Scott Jaschik. "Further, the professor -- and other professors who have investigated the circumstances of the course -- maintain that the professor was required to teach only one side of the issue, had to accept industry officials watching him teach, and had little clout to fight back since he didn't (and still doesn't) have tenure." According to Hunter professor Stuart Ewen, the lessons in deception were designed by Paul Werth Associates, an Ohio-based PR firm working for the International Anti-Counterfeiting Coalition, a Coach-funded organization.


Global Warming Hurts Our Feelings

"A pair of agriculture groups has temporarily suspended about $1.5 million in grants to the University of Minnesota to protest a controversial study by U scientists earlier this month about biofuels and global warming," reports Tom Meersman. The Minnesota Soybean Growers Association and the Minnesota Soybean Research and Promotion Council, which funds university research into soybean use, cut off the funds after university scientist David Tilman published a study that found that dedicating huge amounts of land to grow corn, soybeans, sugarcane and other food crops for fuel could drastically change the landscape and worsen global warming. "The university hurt the farmers' feelings, OK? That's probably the best way to say it," said Jim Palmer, executive director of the two soybean groups.


Adios, Online Privacy

The National Security Agency, once known for its skill in eavesdropping on the world's telephone calls, is adapting to the times by "focusing on widespread monitoring of e-mail messages and text messages, recording of Web browsing, and other forms of electronic data-mining, all done without court supervision," reports Declan McCullagh. "Taken together, those activities raise unique privacy and oversight concerns greater than those posed by large-scale monitoring of voice communications. ... If the reports are correct, what this transactional-data-dragnet amounts to is a rebuilding of the Defense Department's Total Information Awareness program, which promised to do extensive warrantless data-mining to identify 'information signatures' that could identify criminals."