New Participatory Project: Getting Behind GE's Green Gloss

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One of the GE adsIn May 2005 General Electric, which is now ranked as the world's tenth largest company, launched its "Ecomagination" PR campaign. The project, the company stated, was to "address challenges such as the need for cleaner, more efficient sources of energy." But two years later it turns out that nuclear power plants get the company's count as being imaginative. The global PR blitz has been documented a little but somewhat haphazardly. However, it would be great if together we could create the best, most authoritative article on what is perhaps the boldest global greenwashing campaign around. If you'd like to help click here for the project page. If this is your first time editing on SourceWatch, you can register here, and learn more about adding information to the site here, here and here. Have fun, and thanks for your help!