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Spin of the Day: December 06, 2007December 6, 2007Mon Dieu! GMOs Make Inroads in FranceTopics: agriculture | biotechnology | food safety | health | international | politics | science
Greenwash HoaxesTopics: activism | cause-related marketing | corporate social responsibility | global warming | media | U.S. government
In January 2008, the U.S. Federal Trade Commission (FTC) will "examine carbon offsets and renewable energy certificates that claim to reduce greenhouse gas emissions in one place to offset emissions elsewhere." It's part one of the agency's review of "green" marketing guidelines. The review was initially slated for 2009, but is being moved up due to the rapid increase in marketing things like carbon offset programs, a "$55 million market that is largely unregulated." A legal staffer for the U.S. House select committee on global warming explains, "The market is really exploding ... so there's the potential for scam artists to move in and take advantage of people." In a different kind of scam, a group calling themselves "Greenwash Guerillas" put out a press release claiming that U.S. Climate Action Partnership (CAP) members would make "a 90% reduction in greenhouse gas emission by 2050," and urge "mandatory reductions of greenhouse gas emissions from all sectors of the economy," as well as "an immediate moratorium on the construction of new coal-fired power plants." Several media outlets reported the fake news, which was designed to criticize CAP "for attempting to seem green without making radical changes," reports CNET News. CAP members include BP, General Electric and DuPont. The White House Appreciates Bloggers Who RegurgitateTopics: internet | Iraq | journalism | propaganda | right wing | U.S. government
In an interview with Texas Monthly, former White House counselor Dan Bartlett complains that many reporters are overly critical of President Bush. "White House correspondents have been tagged, unfairly, with not being tough enough on the administration and President Bush in the run-up to the [Iraq] war. ... The problem is, they're acting now like they have to be five times more critical, and I think they've gone overboard." He adds, "There's a lot of perfect hindsight now about things we would have done differently. ... There are comments the president made that he would love to take back. 'Bring 'em on' is one he regrets. ... He does and I do. Me personally, [I regret] the 'Mission Accomplished' banner." Thank goodness for "influential" conservative blogs, which Bartlett calls "a direct IV into the vein of your support. It's a very efficient way to communicate. They regurgitate exactly and put up on their blogs what you said to them. It is something that we've cultivated and have really tried to put quite a bit of focus on." Columbus Discovers Local Fake NewsTopics: corporations | ethics | Fake TV News | health | journalism | marketing | public relations
Green but Not Proud of ItTopics: advertising | corporate social responsibility | environment | global warming | marketing
It doesn't pay to be green if you're a retailer, at least according to the Marshal Cohen, chief industry analyst at research firm NPD Group. Cohen said that "the consumer is consumed with other things, and very rarely have they ever endorsed and embraced the green endeavors." The Daily Dog elaborates: "As fears over global warming have dominated headlines this year, numerous retailers have announced new and expanded plans to cut down on waste and run stores more efficiently. But this holiday season, there is a divide between the environmental tactics retailers are implementing behind the scenes -- like building stores with recycled materials or using hybrid vehicles—and the shopping experience they provide." Despite survey proof that significant numbers of shoppers would patronize ecologically responsible stores and would even pay a premium for eco-friendly gifts, NPD's Cohen said the green trend was already over. "It's basically a card that a lot of people played while it was hot and trendy," he said. "And it got overplayed." Wolfowitz Rides Again with Bush/CheneyTopics: Iran | Iraq | public diplomacy | right wing | terrorism | think tanks
Bill Berkowitz reports that Paul Wolfowitz "has been offered a position as chairman of the International Security Advisory Board -- formerly known as the Arms Control and Nonproliferation Advisory Board -- a prestigious State Department panel. The 18-member panel, which has access to highly classified intelligence, advises Condoleezza Rice on disarmament, nuclear proliferation, WMD issues and other matters. Wolfowitz will replace former senator Fred Thompson, who quit over the summer to run for the Republican Party's presidential nomination. ... 'Wolfowitz will get some image redemption being back in the White House and involved with foreign policy, with a title to his name and access to and the blessings of Bush, Cheney and presumably Rice,' John Stauber ... told Media Transparency via an e-mail exchange. Stauber pointed out that since this 'is a lame duck Administration responsible for the biggest foreign policy disaster in US history,' it is probably having 'a difficult time filling positions because no one wants to book a ride on a doomed vessel.' ... One of the other big issues remaining for the Bush presidency is whether or not it will 'attack Iran or Syria and expand the war in the Middle East,' said John Stauber. ... 'Whatever the Administration decides to do, Wolfowitz is a team player with Bush and Cheney and he can perform any role they designate.' " |
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