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Spin of the Day: June 18, 2007June 18, 2007New Participatory Project: Cleaning up Tobacco Documents BiographiesTopics: citizen journalism | tobacco
Al Gore, Corporate Greenwasher?Topics: advertising | cause-related marketing | environment | global warming | public relations
Is Al Gore aiding and abetting the world's largest greenwashers? The New York Times reports that "The brightest lights in the advertising business are gathering in Cannes, France, this week for an annual celebration. ... Mr. Gore is being accorded rock star status at the festival. ... The embrace of Mr. Gore shows how 'green' advertising has galvanized the marketing community. 'The consumer sentiment out there is just palpable,' said Hamish McLennan, chief executive of Young & Rubicam, the advertising agency that arranged Mr. Gore's visit to Cannes and helped him to develop the Save Our Selves (SOS) campaign for environmental awareness. ... Not long ago, it seemed, only oil companies touted their environmental credentials via big-budget advertising campaigns. But now green advertising is everywhere. ... The idea that consumers can continue to consume, making tiny changes in their behavior, is attractive to marketers, too. Not only can they keep promoting consumption, they can turn greenness into a selling point." Talent's Talents Used to Oppose Fuel EfficiencyTopics: corporations | environment | lobbying | public relations | U.S. Congress
Yahoo: Notice What We Say, Not What We DoTopics: corporations | democracy | human rights | international | internet
One day after the mother of Chinese reporter Shi Tao announced she was suing the Internet company Yahoo for helping Chinese officials imprison her son, Yahoo said it was "dismayed that citizens in China have been imprisoned for expressing their political views on the Internet." Yahoo's brief statement did not mention Shi Tao, who received a 10 year jail sentence for "leaking state secrets" in 2005. He had forwarded an email describing media restrictions placed by the Chinese government. The court that sentenced Mr. Shi used information provided by a Hong Kong subsidiary of Yahoo to convict him. The new legal challenge is part of an lawsuit filed by the World Organization for Human Rights USA against Yahoo, its Hong Kong subsidiary and Alibaba.com, which runs Yahoo China. |
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