As Ronald Reagan loved to remark, "There they go again." WWF, the corporate-funded environmental giant often accused of taking greenbacks in return for greenwashing its corporate benefactors, has a new partner. WWF and the Coca-Cola Company proclaimed a "bold partnership" that has Coke paying WWF US$20 million. WWF touts the deal on its website. A full-page New York Times advertisement announcing the deal is headlined "This is our drop," a phrase that Coke has trademarked. For Coke, $20 million is just a drop in the bucket, a cheap fee for the PR boost from its WWF partnership. Other companies giving money to and receiving the blessings of WWF include Alcoa, Altria Group, Walt Disney Company, and dozens more listed on the WWF website. To understand why Coke might need greenwashing, read our SourceWatch article on Coca-Cola.

Some of the highest traffic pages in SourceWatch are those on the proliferating number of think tanks scattered around the world. Keeping track of what their latest projects are, their finances and key personnel is a challenge. That's where you come in. The profiles on think tanks that are in our top 100 most visited pages, in order of page views over the last week, are those on Oregon Institute of Science and Medicine, the American Enterprise Institute, the Heritage Foundation, the Council on Foreign Relations, the Competitive Enterprise Institute and the Heartland Institute. With a little bit of effort from a handful of citizen editors we could make sure the profiles are right up to date. Or, if you'd prefer to pick one of the other think tanks, go right ahead. What we need to check is that listed staff and office bearers are current, funding information is as up to date as possible, contact addresses are correct and current priorities are included on the page. Most of this information will be on each think tank's website. (Though note, some think tanks don't publish their annual reports on their website). If this is your first time editing, you can register as a SourceWatch volunteer editor here, and learn more about adding information to the site here and here. Have fun, and thanks for your help!