The Hill reports, "Automakers plan to attack congressional efforts to raise fuel mileage standards in a series of radio and newspaper advertisements this weekend, the unofficial start of summer driving season. The ad campaign, sponsored by the Alliance of Automobile Manufacturers, focuses on states with a high proportion of truck and SUV drivers to stoke grassroots opposition to a Senate bill that would raise fuel standards for cars and trucks by 10 miles per gallon over the next 10 years. The Senate plans to take up the bill after the Memorial Day recess as part of a larger effort to reduce greenhouse gas emissions and wean the country off of foreign oil. The auto group plans to spend at least $1 million on the ad buy, a spokesman said. ... Fuel mileage standards for automobiles are currently set at 27.5 miles per gallon, and have not been raised since 1990." The auto lobby has a website at www.drivecongress.com with a toll-free number to get US drivers lobbying Congress against fuel efficiency standards.

U.S. Senator Hillary Clinton's top presidential campaign strategist is Mark Penn, worldwide CEO of the PR firm Burson-Marsteller and president of the polling firm Penn, Schoen and Berland Associates. While the campaign says Penn "is currently working only with Microsoft" for his day job, an internal Burson-Marsteller blog "suggests ... he has been working with multiple clients," reports Bloomberg News. Blog posts by Penn mention work for Shell Oil, the energy company TXU, and the U.S. Tuna Foundation. In one post, Penn says "the mixing of corporate and political work" is "helpful in cross-pollinating new ideas and skills." The Nation notes Burson-Marsteller's astroturf "attacks against environmental and consumer groups," and its "confrontational relationship with organized labor," as well as Penn's polling firm's work for the nuclear power industry (which the Center for Media and Democracy previously reported on). AP reports that Colombia recently hired Burson-Marsteller on a $300,000-per-year contract, to "educate members of the U.S. Congress and other audiences" on "free trade" issues and Plan Colombia, a U.S. backed counter-narcotics program criticized by human rights groups. Colombia will also honor former president Bill Clinton "at a gala event next month in New York City." Her campaign said Hillary will not attend. The Colombian government's links to paramilitary groups led Al Gore to avoid an environmental conference last month that Colombian president Alvaro Uribe attended.

From a "Fun with Propaganda" graphics contest

Once again, the start of the U.S. "summer driving season" is coinciding with "record-high gas prices." The American Petroleum Institute (API) is ramping up media outreach, including bloggers for the first time. "We felt we should become more involved" in the blogosphere, explained API's Jane Van Ryan, "because there are a lot of policies and news-related items being discussed." The industry group has held three blogger teleconferences, "on subjects including energy and environment and, most recently on May 16, gasoline prices," reports Michael Bush. "Blogs the API has reached out to include The Oil Drum, Energy Outlook, and the Daily Reckoning." API's "team of seven media relations people" continues traditional media outreach, fielding "a 'huge amount of calls' from the networks, major dailies, trade press, small newspapers in 'virtually every state,' and consumers," after the latest price hike. Oil companies have their own PR campaigns, as well. Shell's president "is currently in the midst of a 50-city 'listening tour,'" and Exxon Mobil's Dave Gardner said they will "use our Op-Ed space - in national newspapers - to explain current gasoline price drivers to our customers."